Project
Moose playful spirit
Role
Visual Designer | Infographics Design | Layout & Content Structuring
Client
Moose
Date
August 2024
About the Project:
Moose Toys is a global leader in innovative toy design, known for creating award-winning, imaginative products that bring joy to children worldwide. This infographic series was designed to showcase Moose Toys’ iconic brands, core values, and leadership principles in a visually engaging format for stakeholders, partners, and fans.
Project Highlights
Brand Storytelling:
Designed vibrant infographics to highlight Moose Toys’ culture, including its core values (“Super Happy,” “Wild Imagination,” “Outrageously Playful”) and its mission of “Putting the Extraordinary Into Everything.”Iconic Product Showcase:
Created dynamic visuals to celebrate record-breaking toy lines like Shopkins (600M+ units sold, $4.3B+ revenue) and Mixies (100K+ units sold in a week, 2022 Creative Toy of the Year).Leadership & Strategy:
Illustrated the holistic leadership approach of Sanjeev “Sunny” Tuli, emphasizing team-driven innovation, retail expertise, and supply chain excellence.Award-Winning Recognition:
Featured Moose Toys’ accolades (18 awards in 2022) and global reach (50+ countries) through clean, icon-based layouts for quick comprehension.
Design Approach:
Visual Hierarchy: Bold typography, playful color palettes, and custom illustrations to reflect Moose’s brand energy.
Data Simplicity: Simplified complex metrics (e.g., sales figures, market impact) into digestible charts and comparisons.
Ecosystem Mapping: Used infographics to depict Moose’s end-to-end magic—from product development to WOW storytelling.
Outcome:
A cohesive set of infographics that amplify Moose Toys’ creativity, commercial success, and commitment to happiness—perfect for pitches, internal alignment, and fan engagement.
